15 Beauty YouTubers You Need To Follow
Watching makeup tutorials on YouTube is a popular guilty pleasure. There's something mesmerizing about watching people transform their faces using impressive makeup skills. Whether you're someone who does a smokey eye every day or someone who walks out the door with just one coat of mascara on, beauty videos can grab your attention for hours. We love all the different types of makeup videos out there including the classic tutorial, hauls and of course, hacks.
It seems like every day a new beauty vlogger pops up, but there are a select few that stand out from the crowd. Some makeup gurus get popular because of their incredible talent, and others make an impression with their charisma and personality. Lucky for us, there are some that manage to create jaw-dropping looks and keep us entertained while they're working their magic.
These are the 15 beauty gurus you have to check out on YouTube:
15 Jaclyn Hill
Jaclyn Hill has almost four million YouTube subscribers, and we totally get why. She might just be the Queen of Highlight and she is definitely a skilled makeup artist. Her famous collaboration with Becca Cosmetics made her well-known for her Champagne Pop highlighter. Jaclyn recently announced another collaboration with Morphe, an eyeshadow palette, and we're sure it's going to be another hit - there is so much buzz around it already and we don't even know when it will be released yet! We also love Jaclyn for her energetic personality and outtakes. Did we mention that her and her husband, Jon, are total relationship goals? A lot of her subscribers freaked out earlier in the year when Jaclyn took a small break from posting videos due to a medical emergency with her man. Luckily, everything is fine now and Jaclyn is back to uploading makeup tutorials. We recommend watching her videos if you love a good highlight.
14 Carli Bybel
Carli Bybel is a New Jersey based makeup guru that has over five million subscribers. Not only does Carli make contouring your nose look easy, she also has a heart of gold. The popular vlogger has made a recent commitment to using only cruelty-free cosmetics and also became a vegan. Oh yeah, she also looks like a combination of a Victoria's Secret model and a Kardashian. Carli's eyeshadow and highlight palette, which was made by BH Cosmetics, is a great value and she constantly shows her subscribers how to use the colors in her palette in many of her videos. She starts off each one of her videos with an inspirational quote, and definitely sends positive vibes to her viewers. If you can't get enough of Carli, you can also find her on her personal vlog YouTube channel, The Inner Beauty Bybel. We recommend watching her videos if you are looking to master contouring and are trying to use more cruelty-free products.
13 Teni Panosian
Teni Panosian is a gorgeous beauty guru who has a little over one million YouTube subscribers. We love Teni for her down to earth personality, and of course her amazing makeup tutorials. Many of Teni's looks are wearable for the average person, but she does use some pricey items. We trust her advice on what makeup to wear when you know you are going to be in front of a camera - she's often photographed on red carpets so she knows a thing or two. Her channel offers a good mix of makeup, hair, and fashion videos, and yes she has somehow mastered all of those things. The makeup maven also opens up about her personal life on her channel, and we love getting to know her. We even got a sneak peek into her recent home renovations. We recommend watching her videos if you are into more natural looks.
12 Laura Lee
Laura Lee is definitely one of the quirkier makeup vloggers on YouTube, but her charm has captured the hearts of over 2.4 million subscribers. Laura is not afraid to get silly - she often makes her own sound effects in her videos. She has an adorable Southern accent, which we hope she doesn't lose completely since she now lives in Los Angeles with her husband, who is featured in her videos quite often. She posts an impressive three times a week and shows her viewers how to achieve looks that are trending in the beauty world. Laura also gives some pretty honest product reviews - she isn't afraid to tell you if she doesn't like something. She frequently collabs with other YouTubers and is friends with many of them in real life. Laura also has her own Violet Voss eyeshadow palette. We recommend watching her videos if you love a good cut crease and enjoy a goofy personality.
11 Tati
Tati Westbrook, who goes by just Tati, is a beauty vlogger that is known for her in depth reviews of cosmetics. She posts an impressive five times a week and has over 2.5 million subscribers. Many of her videos consist of detailed opinions and first impressions of the latest beauty products. She mainly covers makeup, but every now and then she'll discuss a nail or hair product. Tati has tried on multiple face masks on camera, and her husband gets in on the fun too. Tati's channel is a great place to go if you need to see how well a beauty product works. She will review everything from drugstore products to very high-end cosmetics. She even posted a video where she used $3000 worth of makeup in a tutorial. We recommend watching her videos if you need your fix of makeup videos multiple times a week and are into face masks.
10 Desi Perkins
Desi Perkins is a beauty guru that slays everything from glowy glam looks to Halloween makeup. She also has amazing hair and her own line of sunglasses with Quay Australia - no big deal. Her 2.2 million subscribers follow her for out of the ordinary makeup tutorials that often include a bold pop of color. Her most popular video to date is an eyebrow tutorial. Desi actually helped spread the word about the soap brow life hack. She also does looks inspired by celebrities that are usually spot on. A few of her celeb tutorials included Jennifer Lopez, Selena, Lana Del Rey, Kylie Jenner, and Taylor Swift. Desi can also teach you a thing or two about how to do your hair. There are a few fashion videos on her channel too. We recommend watching her videos if you are into modern twists on classic makeup looks and want to crush Halloween this year.
9 PatrickStarrr
Patrick Simondac, better known as PatrickStarrr in the YouTube community, is a super talented makeup artist that has over two million subscribers. Not only can he make himself go from a normal person to a glam goddess in a video, but he also has done transformation tutorials on a few celebrities. He even had Tyra Banks on his channel! Some of the other stars who have had their makeup done by Patrick on his channel include Shay Mitchell, Keke Palmer, and Carmen Carrera. He has also included many other YouTubers in his tutorials, including a few on this list. We love his bubbly personality and his Mickey Mouse impression - he does it so well! Not only is PatrickStarrr fun to watch, he is also very skilled and can make anyone look their best. We recommend watching his videos if you love watching makeup artists work their magic on a variety of people.
8 Chloe Morello
Chloe Morello is an Australian beauty vlogger who is just as gorgeous as she is talented. Her over two million subscribers follow her to see the latest makeup products tested out and for her tutorials for every holiday. She is also pretty funny and outspoken - she even filmed a reaction video to a post John Kuckian (our favorite YouTube troll) put up on his channel. She has managed to get many of her videos sponsored by major cosmetics companies and has landed a few deals. She collaborated with Ciate to create an eyeshadow palette and Revlon to create a contour kit. Her videos often feature other vloggers, and you can also see Chloe on many other YouTube channels. She is willing to test out some pretty weird beauty products on camera, and her videos are always entertaining. We recommend watching her videos if you want to feel like you're getting ready with a friend.
7 Manny MUA
Manny Gutierrez, aka Manny MUA, is a beauty guru with over 2.5 million subscribers. We love his makeup looks, but we love his personality even more. Unlike many other beauty vloggers, Manny rarely censors himself and it does not seem like he puts on a different persona when he is not in front of the camera. Manny famously tells people to not watch his videos if they don't like him in his intro. It's refreshing to see a vlogger that isn't trying to impress anyone with anything other than their talent. He frequently posts makeup challenge videos and often collabs with other YouTubers. Recently, Manny was chosen as Maybelline's first male spokesperson, which is kind of surprising considering how inappropriate he can be on his channel - not that we're complaining. We recommend watching his videos if you're looking to crack up while learning how to apply makeup like a professional.
6 NikkieTutorials
Nikkie De Jager, who we all know as NikkieTutorials, started her YouTube channel back in 2008 and now has almost 6.6 million subscribers. What inspired her to start a beauty vlog as a teen? It was actually The Hills - she felt inspired by the cast's makeup looks. Nikkie is now a huge YouTube star and an incredibly skilled beauty guru. Her tutorials show off her crazy talent, but also show off her sassy personality. Nikkie does a lot of fun makeup challenge videos and she always makes it work. She has had celebrities on her channel including Bebe Rexha, Jessie J, and Kat Von D. Nikkie collaborated with Too Faced Cosmetics to create The Power of Makeup set which includes a palette with eyeshadows, blush, highlight, and bronzer as well as some of the company's best selling eye products. We recommend watching her videos if you love makeup challenge videos.
5 KathleenLights
Kathleen Fuentes, aka KathleenLights, has over three million YouTube subscribers and that number keeps going up. Kathleen is a very down to earth beauty guru who feels like a friend you know in real life. Her uploads include product swatches, first impressions, hauls, and get ready with me (GRWM) videos. She includes many drugstore products in her posts, which most viewers appreciate because they are actually affordable. She has collaborated with ColourPop a few times to create some amazing lipsticks, including the well-known Lumière lippie stix. Kathleen also worked with the brand to create her own shades of eyeshadows. She recently created her very own brand of nail polish called KL Polish, which is so popular that some shades are frequently sold out. Kathleen is a talented makeup artist and a good businesswoman. We recommend watching her channel if you are interested in affordable cosmetics and love seeing lip swatches.
4 Christen Dominique
Christen Dominique's makeup skills have landed her over 2.3 million YouTube subscribers. Her beauty style is definitely glam, and she has completely mastered applying full coverage foundation. In case you are wondering, this beauty is of Guyanese, Portuguese, Mexican, and Arabian descent. Talk about being cut by the cloth of all the beautiful nationalities! Christen's costume makeup tutorials are impressive - she has made herself look just like Harley Quinn, Barbie, Frankie Stein, and Cinderella, just to name a few. Some of her most watched uploads include videos where she shows you how to recreate an expensive makeup look with drugstore products for a fraction of the cost. She is all about finding dupes for high-end cosmetics and sharing them with her viewers. Watching her videos could definitely save you a few bucks. She also has travel vlogs and fashion inspired videos on her channel. We recommend watching her videos if your favorite beauty product is foundation.
3 Nicole Guerriero
Nicole Guerriero's YouTube channel is packed with makeup tutorials, beauty hacks, hair tips and much more. It is no wonder why she has over 2.7 million subscribers. Nicole's real personality and honest opinions keep viewers coming back for more. She often does talk through makeup tutorials and offers life updates which helps her subscribers get to know her. Nicole rocks many different hair colors, and we love seeing the variety of styles. Her most watched YouTube video is actually about dying your hair from brown to red. The beauty guru recently teamed up with Anastasia Beverly Hills Cosmetics & Beauty to create a glow kit that has six gorgeous metallic highlighters (how amazing). Her business deals have kept her away from YouTube for a few weeks, but we are glad to see her posting again. We recommend watching her videos if you love a good beauty hack and getting hair tips.
2 Shaaanxo
Shannon Harris, better known as Shaaanxo, is a blonde bombshell from New Zealand who has captured the interest of almost 3 million YouTube subscribers with her beauty channel. Shannon posts multiple times a week and her uploads cover first impressions, color swatches, makeup tutorials, hauls, get ready with me videos and much more. Her channel is a great place to go to get an honest review and demo of the latest beauty products. Her lip swatch videos are amazing - she will show you what every shade of a lipstick looks like on her. Shannon is also talented enough to create some bold costume looks, including the Bride of Chucky and an adorable Cheetah. Shannon teamed up with BH Cosmetics to create an affordable 18 color eyeshadow and lipstick palette. The makeup artist also posts about skincare and fashion. We recommend watching her videos if your favorite beauty product is lipstick.
1 James Charles
If James Charles looks familiar to you, that could be because you've seen him on television. He was recently chosen as the first male CoverGirl (or CoverBoy) and has been featured in the company's commercials. James got to meet his idol, fellow CoverGirl Katy Perry, during the process. Although he only has roughly 800,000 subscribers at the moment, we're sure that number will grow - he's only 17 years old so he has plenty of time to catch up. James was actually a hair stylist before getting into makeup professionally. In addition to being a talented makeup artist and hairdresser, James can also sing pretty well - not fair, we know! The majority of the videos on his channels are tutorials that show you how to achieve a Boy Glam look. We recommend that you start watching his videos now since we're sure he'll likely blow up even more in the near future.